Have you ever encountered people that are quite well groomed and fashionable and well dressed but have quite neglected elbows?
During the last years I became an elbow fanatic and the more I look the more neglected elbows I find.
It seems as if the cosmetic market is completely neglecting elbows. In the Eastern Asian countries there are a few elbow & knee products available but they basically focus on whitening and contain horrible chemicals. I am sure anyone who starts making a decent elbow (and knee) care product will easily be fishing in an undisturbed blue ocean for a while . BTW has anybody read the book written by Chan Kim and Renée Mauborgne?
This is why we created two simple but effective formulations for those who want to dip their toe in the blue ocean and test the market by creating elbow care products...
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